Fidelity Bank Plc has added yet another accolade to its burgeoning collection of awards. The bank, in recognition of its unflinching support for Micro Small and Medium Scale Enterprises (MSMEs) in the country, clinched the award for the ‘Outstanding SME Supporting Bank of the Year’ at the 2020 Marketing & Advertising Award for Excellence ceremony which held over the weekend at the D’Podium International Centre in Lagos.
According to the organizers, Marketing Edge, the bank’s nomination and subsequent emergence as an award recipient were a product of a review and assessment of its intervention and provision of long-term financing support for MSMEs across the country.
Receiving the award on behalf of the bank, Divisional Head, Brand & Communications, Mr Charles Aigbe thanked the management of Marketing Edge for the recognition. “Our long-running support for the growth and development of small businesses in Nigeria stems from our recognition of SMEs as critical agents of economic development and transformation in Nigeria and the world at large.” He noted that the bank had developed a strong multifaceted SME banking platform, driven by its tailored, low-cost transactions banking offerings backed by the requisite one-on-one and cluster focused advisory services and hand-holding support.
Also, on the night, Aigbe was honored as the Outstanding Corporate Communications Personality of the Year’. He was bestowed with the award, in recognition of his contributions to the growth, development and continuing evolution of the Nigerian marketing and brand management business even in the face of daunting challenges.
Marketing Edge, one of Nigeria’s foremost Brand and Marketing Communications publication, also acknowledged the huge strides that the bank has made in product development, brand recognition and reputation as well as integrated marketing communications credentials.