- Says ‘Taste is my unique selling point’
- Advises youths to commit time and energy towards the realization of life goals.
- Bags NAOSNP Finger Foods Brand Company of the year.
Popularly called Tola Guinea Fowl, Atolagbe Animashaun has distinguished himself in the burgeoning food industry in Nigeria. Whether at home, office or in social functions, food must be eaten. Having carved a niche in the finger food sector in the past 21 years, Tola now calls himself ‘the king of finger food.’
The CEO of Tola Guinea Fowl Ventures stated ‘our business covers guinea fowl, chicken and turkey processing. We also make asun, barbecue, and other products from these poultry birds. I can say that in the past 21 years, God has put fruit to our efforts.’
On the origin of his business, ‘I was not born into the business. I got to know about it having observed my brother who was into the business. He is not really doing the business now but I have moved forward with the business. This is how guinea fowl has become a big business for me.’
The finger food merchant continued: ‘In this business, I always have the mindset that what I cannot eat, I must not give it to others. And this guides me to give superior product quality for each and every one of our orders.’
‘Our unique selling point is the taste. There will always be the unique difference of taste when finger foods come from our brand. This is what distinguish us from the rest.’
‘Those paying us money value us, we must also value them in return. So I ensure that I monitor every stage of the processing. Sometimes I do it myself. I do not say I am the CEO. Product quality is vital and I am so glad that we are receiving commendation from the creme de la creme in the society.’
On ensuring durability of the perishable product, Mr. Animashaun noted:
‘Depending on the distance of our orders, the method of preservation we use also vary. This is so that we can maintain the freshness of the product. We roast some to dryness to lose oil content so there won’t be occasion for rottenness even after 10-15 days. We freeze some products and place ice blocks on them so that it can maintain freshness and taste.’
The agripreneur who is full of gratitude for the clients shared: ‘I want to say thank you to all our clients who patronize us within and abroad the shores of Nigeria. We are online through our website and social media and we deliver in time. This has made us to enjoy word of mouth advertising from our clients which gladdens my heart.’
‘It is their satisfaction that has brought the recognition of the NAOSNP award as the ‘Finger Food Brand Company of the year’ which I cherish so much. I am also praying to attain greater heights and also be able to establish International branches.’
He advised youths to get involved in productive activity. ‘It is not like there is no job but some don’t want to learn or invest time and energy. Many of my customers from 20 years ago are still with me today. That’s the reward of hard work. I am very excited that I am into this business. I was not forced into it. It is my passion and I am enjoying the result of dedication to my passion. I have married, have children, built house, bought cars from this business. It’s a great thing and I thank God.’
‘I also advise youths to use this time well. I am still youthful, it is better for me to use it for my business. My wife understands this. My children know too. So they have to give me the necessary support. When I get customers’ orders I have to set out. I am very ready like a soldier, my business is 24-hour service-oriented’, he concluded.